Why Choose Web Divisions for YOUR Internet Marketing?
We take the time to listen to you and learn about the goals of YOUR business.
To be certain, there are many charlatans and lots of overpriced software and SEO services out there, but don't let
this distract you from the very real benefits that can be derived from Internet marketing.
When some developers start talking about 'Internet Marketing' they are really only thinking about Search Engine Optimization (SEO).
The next person you speak to might be single-minded about banner advertising or pay-per-click campaigns, like Google Adwords.
Everything you do to promote your business online is Internet Marketing.
Internet marketing is one of the components of marketing that deal with the planning, pricing, promotion, and distribution of your products
and services online. Good Internet marketing strategies clearly communicate a firm’s unique selling proposition (USP), or the unique
collection of benefits that creates value for your customers.
For example, Internet marketing strategies can include Website design and content, Search Engine Optimization (SEO),
directory submissions, reciprocal linking strategies, online advertising, and email marketing.
Recent studies indicate that 62% of Western Canadian small businesses are marketing their products and services
online through Internet tools. Internet marketing can be a time and cost-saving supplement to your overall marketing strategy.
Web Divisions can make a powerful difference.
Benefits of Internet Marketing
Imagine being able to tap into the global marketplace from the convenience of your home office. Imagine reaching a
much wider audience, quickly measuring the results of your marketing efforts, and having the ability to readily and cost-effectively
adapt to changes in the marketplace, all with the click of a mouse. The Internet now makes this possible. As more small businesses
go online, the Internet’s influence on marketing grows significantly each year.
Here are some examples of the and cost-saving benefits of using the Internet to market your products or
services:
- The Internet is the widest channel of communication available to small businesses. It can help level
the playing field for small businesses on a limited budget that seek to compete in large markets. No other communications
medium enables you to operate a business from your home, while giving a small business the appearance of a larger, more
established operation.
- Marketing your product or service online offers the opportunity for increased communication with your target
market through techniques such as interactive Websites, email newsletters, online surveys and forms, blogs, and discussion groups.
The Internet allows you to collect immediate feedback from your client-base with minimal out-of-pocket expense.
- Print marketing materials and advertising strategies can be expensive to produce and traditionally have a
short shelf life. Internet marketing techniques can be produced at a reasonable cost, can contain more timely information than
print brochures, and can be immediately and cost-effectively updated as your business changes.
No matter what your business, Internet marketing should form part of your marketing mix --- how large a part will
depend on YOUR particular needs and budget. The tools you use to develop your online presence and drive traffic to your Website will
also depend on YOUR unique business and target market demographics.
Internet marketing is a fast-changing industry that readily adapts to improvements in technology. Web Divisions
keeps up with the ever-changing consumer market place, you the time you need to run the other divisions of YOUR business.
Internet Marketing with Web Divisions
Because so many other businesses have been disappointed by their Internet marketing results, particularly in relation to the costs,
we endeavour to remain vendor-independent and open-minded about the strategies we design and employ for you.
At Web Divisions, we are committed to helping you get the most 'bang for your buck' by employing simple and effective techniques,
tailored specifically to fit YOUR business.
We will assist you to assess and implement a broad campaign involving many techniques, or a targeted campaign employing only one or
two, depending on the specific needs of YOUR business. These techniques can include:
- search engine optimization (SEO)
- online advertising such as Google AdWords, click-through banner ads, and/or banner exchange
- online directories and/or links on other sites
- newsletters and/or E-zines
- develop general interest mini-sites and/or public services in your site
- customer management (such as custom applications and databases) and/or retention tools
Web Divisions enables your small- or medium-sized business to have a Web presence that is exciting, affordable,
and easy to find.
Web Divisions is Committed to YOUR Success!