Search Engine Optimization

In the simplest of terms, Search Engine Optimization is the process of ensuring your Webisite is optimal for Search Engines such as Google and Yahoo to find. Designing and building a Website is only one aspect of bringing your business online. With billions of Websites on the Internet, it’s just as important to ensure Web browsers can find YOUR Website.

Search engines index billions of Web pages and rank them according to complex algorithms that assess a page’s accessibility, its relevance based on specific search terms or keywords, and importance indicated by the number of other Websites that link to it.

What is Search Engine Optimization?

Search Engine Optimization (SEO) refers to the work that is done to a Website to ensure it gets noticed and ranked highly by search engines. Ideally, you want to strive for a top ten rankingas studies have shown that most search engine users don’t scroll past the first page of results.

Keep in mind, SEO is not an exact science, but generally includes:

• Building a Website using search engine friendly coding techniques that minimize the use of Flash and frames
• Researching appropriate search terms --- called keywords or keyword phrases --- that fit YOUR specific target market
• Incorporating keyword-rich content into a Website’s domain name, meta tags, title tags, alt tags, headings and overall content, and ensuring that content is updated regularly
• Submitting the Website address to search engines
• Developing a reciprocal linking strategy with other Websites to grow quality inbound links to the site